吉安酒店標(biāo)志設(shè)計是他們建立平等的吉安酒店形象,擴(kuò)大服務(wù)范圍提供iPhone的載體。While wireless carrier O2 had an exclusive deal for almost a year, telecommunications users can now use an iPhone with carrier Orange. 盡管無線載波有獨家協(xié)議O2將近一年的時間,電信用戶可以使用一個蘋果在載體是橙色的。Apple is expected to reach out to other carriers in the future to expand their customer’s options, as they did in the United States. 蘋果有望達(dá)到其他航空公司在未來擴(kuò)大他們的客戶的選擇,因為他們也在美國。Offering a ‘people’s brand’ that is restricted to an elite few is simply not genuine enough to woo the UK market.提供一個“人民品牌“這就是只限于幾個根本就不是真正的精英足以吸引英國市場。

In many ways, Apple used their iPhone experience in the US to streamline their UK marketing.在許多方面,蘋果用他們的顧客經(jīng)驗的我們精簡英國市場。For example, many American users had problems with the iPhone during the first few weeks after its launch, especially in activating the devices. 例如,許多美國用戶已經(jīng)iPhone的問題在最初幾周內(nèi),特別是在發(fā)射后激活裝置。This led to a negative brand image for the iPhone as a finicky, indecipherable piece of technology that was highly problematic and difficult to operate. 這導(dǎo)致一個負(fù)面的吉安酒店標(biāo)志設(shè)計品牌形象為蘋果電腦作為對于indecipherable塊技術(shù),非常有難于運作。Extreme measures were taken to make sure the UK launch went more smoothly, with executives personally assisting customers at times. 極端的措施被帶到吉安酒店標(biāo)志設(shè)計去確定發(fā)射更順利,親自協(xié)助客戶與管理層的時候。So far, the iPhone has escaped developing a negative image in the UK by offering a wide range of support as well as a more improved product.到目前為止,蘋果已經(jīng)逃脫了發(fā)展有負(fù)面形象在英國通過提供廣泛的支持以及更多更好的產(chǎn)品。

Many British consumers appreciated iPhone’s negotiations with O2 that led to a special, value priced package available to iPhone users. 許多英國的消費者欣賞的談判與O2 iPhone通向一個特殊的、價值定價對蘋果軟件包用戶。This only bolstered the brand’s customer friendly image. 這只增強(qiáng)了品牌的客戶友好的形象。However, it should be noted that this is the only telecommunications company with the clout to make such demands.然而,應(yīng)該注意到的是,這是唯一的電信公司實力做出這樣的要求。

What is the iPhone brand in London and in the UK?蘋果是什么品牌在倫敦和英國嗎?While the而logo design標(biāo)志設(shè)計is identical to that in the United States, Apple has been more successful in cultivating their desired brand image. 是相同的,在美國,蘋果被更成功地培養(yǎng)他們理想的品牌形象。This British brand is likely to continue building momentum in the future and building their reputation as a user-friendly, technologically-savvy company.這個英國品牌建設(shè)動力很可能繼續(xù)在將來他們建立一個方便,technologically-savvy聲譽(yù)的公司。