盤(pán)錦餐廳VI設(shè)計(jì)家庭友好的倫敦一家餐廳打開(kāi)新的位置

Posted on貼在 February 24, 20102月24日,||Category:類別: UK Brand Logos英國(guó)商標(biāo)

Giraffe, a favourite of families all over the UK, recently opened a new location in Holland Park, making a total of 41 restaurants in this growing chain. 長(zhǎng)頸鹿、最喜愛(ài)的一個(gè)家庭,全英國(guó)最近開(kāi)設(shè)了一個(gè)新的地點(diǎn)在荷蘭公園,做一個(gè)共有41餐館在這個(gè)快速增長(zhǎng)的鏈。How is Giraffe finding success where so many fail? 長(zhǎng)頸鹿是如何找到很多失敗的地方取得成功?In this case, as in so many others, the difference lies in identifying an underserved market and designing a在這種情況下,就像在其他很多人一樣,它們的區(qū)別在于市場(chǎng)尋找具有稠密并設(shè)計(jì)了brand盤(pán)錦餐廳VI設(shè)計(jì)品牌that caters specifically to them.具體可以滿足他們。

At first glance, the Giraffe brand is similar to many others.乍看之下,長(zhǎng)頸鹿品牌是類似于許多其他問(wèn)題。This brand promises excellent food with a mix of comforting favourites and exotic delights in a fun and informal cafe style atmosphere. 這個(gè)品牌承諾的最好的食物與組合最喜愛(ài)的安慰和異國(guó)情調(diào)在一個(gè)有趣而非正式的咖啡廳風(fēng)格的氛圍。However, Giraffe’s brand is geared toward a niche that has few quality eating choices: families.然而,長(zhǎng)頸鹿的品牌是面向一個(gè)利基,吃一些質(zhì)量選擇:家庭。

The average gourmet restaurant is intimidating to a mum and dad due to the lack of children’s menu choices, an atmosphere full of tempting yet breakable brick-a-brack, and a general low tolerance for the noise and commotion that so often comes with small children. 一般的美食餐廳是一個(gè)媽媽和爸爸工程浩大,由于缺少兒童菜單選擇,氣氛還充滿誘惑,以及普遍存在的易碎品brick-a-brack低公差時(shí)所作的噪聲與騷動(dòng),經(jīng)常是有小孩子的家庭。The average family restaurant, on the other hand, offers little other than a family atmosphere, with none of the ambience and cuisine that parents crave. 一般的家庭餐館,另一方面,帶來(lái)了一點(diǎn)其他比家庭氛圍中,所有的氣氛和烹飪,父母奢求。Giraffe’s brand offers a middle road that families can fall in love with: a fun atmosphere, interesting food choices, and an open-armed attitude toward the smallest UK consumers.長(zhǎng)頸鹿的品牌提供了一個(gè)中路讓家庭可以愛(ài)上:一個(gè)歡快的氣氛,有趣的食物的選擇,和一個(gè)open-armed最小的英國(guó)消費(fèi)者態(tài)度。

The這logo design標(biāo)志設(shè)計(jì)at first glance appears to say little about the brand, but it in fact is an integral part.乍一看似乎說(shuō)得少,但它的品牌,其實(shí)是一個(gè)組成部分。The giraffe image that is shown throughout the store and sometimes as part of the長(zhǎng)頸鹿圖像就是顯示在商店,有時(shí)則是部分restaurant logo design餐廳標(biāo)志設(shè)計(jì)ties directly into the name. 關(guān)系直接進(jìn)入的名字。The zoological theme seen so often in child-oriented logos is drawn in a modern, sophisticated manner, hinting that this restaurant has a side that adults can appreciate as well. 動(dòng)物學(xué)主題見(jiàn)過(guò)這么經(jīng)常在child-oriented標(biāo)識(shí)繪制一個(gè)現(xiàn)代的、復(fù)雜的方式,這預(yù)示著這個(gè)餐館有一方,成人可以欣賞。The writing supports this impression, appearing to be hand drawn but thick and commanding as well.寫(xiě)作支持這個(gè)印象,出現(xiàn)是手畫(huà)厚和指揮但。