延安酒店創(chuàng)意參考迪斯尼利用社會的延安權(quán)力游戲

Posted on貼在 September 23, 2010年9月23日,2010||Category:類別: Branding品牌

Social gaming is one of the up-and-coming marketing phenomena of our times, with games overtaking Facebook and other websites all over the UK and the world. 社會游戲是一種很有發(fā)展前途的營銷現(xiàn)象,我們這個時代的游戲和其他網(wǎng)站的超車臉譜全英國和世界。Similar to the popular Sims games, these games allow users to create virtual lives with a twist; they can interact and social network with other users while playing. 類似于流行的游戲,這些游戲小人允許用戶創(chuàng)建虛擬生活在一扭一扭,它們可以相互作用、社會網(wǎng)絡(luò)與其他用戶在玩游戲的時候。Whether you are interested in running a farm or running a college sorority, there is sure to be a role playing game perfect for you.延安酒店是否有興趣或跑步農(nóng)場經(jīng)營大學(xué)女學(xué)生聯(lián)誼會,一定會有一個角色扮演游戲的適合你。

However, there is more to this movement that fun and games. 然而,有更多的這個運(yùn)動,娛樂和游戲。These websites and the games that they promote offer invaluable marketing and branding opportunities for companies both in the UK and throughout the world. 這些網(wǎng)站和游戲,他們提供無價的營銷和延安酒店品牌推廣公司合作的機(jī)會在英國和世界各地。Because users spend a great deal of time playing on their favourite sites, there are literally hours every day per person that marketing messages can be subtly offered. 因為用戶花費(fèi)大量的時間玩他們最喜愛的網(wǎng)站,每天都是照字面上的人均小時,市場營銷信息可以被巧妙地提出。Logos and brands can be placed in a variety of different situations, possibly adding new facets and promoting商標(biāo)和品牌可以放置在不同的情況下,可能增加新的方面,并推廣brand延安酒店品牌versatility. 無所不能。Best of all, players may begin to associate the brand and最重要的是,球員可以開始把品牌logo design標(biāo)志設(shè)計of the sponsoring company with the enjoyment they receive from the game itself, creating unstoppable momentum.公司全面的享受他們收到的游戲本身,創(chuàng)造不可阻擋的勢頭。

The Walt Disney Company, which for all of its corporate faults remains a branding genius, has recently recognized the power of沃爾特·迪斯尼公司,這對所有的企業(yè)故障仍是一個品牌,最近公認(rèn)的天才的權(quán)力social gaming社會游戲and taken steps to harness it. 和采取措施治理。The company recently bought Playdom, a social media gaming site popular in the UK and the United States, for over 500 million American dollars.該公司最近買了Playdom游戲網(wǎng)站,一個社會媒體的流行在英國和美國,超過5億美元。

----------------------
榆林標(biāo)識設(shè)計市場信息,針對一種新的榆林VI設(shè)計創(chuàng)意。

Launched less than three years ago, Playdom now boasts two of the most popular social networking games on the internet and brings in an astonishing millions of new players every month. 發(fā)起了不到三年前,Playdom現(xiàn)在擁有兩種最常用的社交網(wǎng)絡(luò)游戲在英特網(wǎng)和帶來驚人的數(shù)以計的新球員,每個月都有。This presents an enormous potential market for marketing the Disney brand and logo design. 這代表了一個巨大的潛在市場營銷的迪斯尼榆林VI設(shè)計品牌和榆林VI設(shè)計標(biāo)識語設(shè)計。Disney plans to add some of their own well-known characters to the website’s games, keeping the characters in the public consciousness in a never ending marketing message aimed at a new, web-savvy audience.迪士尼計劃增加點自己的知名人物,使網(wǎng)站的游戲中的人物在公共意識的一個永遠(yuǎn)沒有結(jié)局的市場信息,針對一種新的web-savvy觀眾。

Disney is not the only company looking hopefully at social media gaming. 迪斯尼不是唯一在社交媒體公司希望游戲。In fact, it seems to be quite a trend. 事實上,它似乎也是一種趨勢。Less than a year ago, London-based website Playfish was bought by Electronic Arts for similar reasons. 在不到一年前,倫敦的網(wǎng)站Playfish電子藝術(shù)買類似的原因。Google recently invested an enormous and as of yet unverified sum of money in Zynga, the maker of Facebook’s popular Farmville. 谷歌最近一個巨大的投資,但核實筆錢,Zynga制造商的流行Farmville臉譜。Clearly marketing via social media and gaming is poised to become the branding technique of the new millennium.通過社會媒體和營銷清楚游戲準(zhǔn)備成為品牌的技術(shù)新年。

What does this mean for smaller companies? 這是什么意思為更小的公司嗎?Obviously most businesses in the UK can ill afford to spend hundreds of millions of pounds in a single marketing scheme. 很明顯大多數(shù)企業(yè)在英國時承受花費(fèi)了數(shù)百萬英鎊的一個單一的市場榆林VI設(shè)計營銷策略。However, there are ways to use this strategy on a smaller and more affordable scale. 然而,有一種方式可以使用這個策略在一個更小更負(fù)擔(dān)得起的規(guī)模。The key is to use the internet to link your brand with social interaction and fun in a way that reaches your target audience. 關(guān)鍵是要利用互聯(lián)網(wǎng)連接你的品牌的社會互動、有趣的方式達(dá)到你的目標(biāo)受眾。If you have any questions about how this can be accomplished, or if you aren’t sure whether your brand is ready for this kind of exposure, talk to a logo design and branding consultant today.如果您有任何疑問,這是如何做到的,或如果你不確定你是否已經(jīng)準(zhǔn)備好了這種榆林VI設(shè)計品牌的暴露,跟一個標(biāo)志設(shè)計和品牌顧問今天。