青浦區(qū)酒店VI設(shè)計公司為客戶提供度身訂造的雜志發(fā)行

Posted on貼在 October 14, 20102010年10月14日||Category:類別: Branding品牌

In a world where one size doesn’t quite fit all, making customers feel personally valued can be quite a trial. 在這個世界上,一個尺寸不太合適,讓顧客覺得自己個人價值可以相當(dāng)審判。This has turned into a challenge for companies wanting to maintain customer loyalty and expand their base. 這已經(jīng)變成了一種挑戰(zhàn),對于公司想要保持顧客的忠誠度,擴(kuò)大他們的基地。Honda, which has long published a customer magazine in the UK, has launched a customised version to personalise this interaction with their customer base.本田、青浦區(qū)酒店VI設(shè)計已久的雜志上發(fā)表了一份客戶在英國,發(fā)起了一個定制版本personalise此項(xiàng)交互作用與他們的客戶基礎(chǔ)。

How will Honda accomplish this all-important task? 本田將如何完成任務(wù)嗎?這個重要As of this issue, UK dealerships can develop a four to six page cover section, choosing images to suit the tastes of their local areas while also adding their own local news and even a welcome letter written by the dealer. 在這個問題上,英國的特許經(jīng)銷商能夠設(shè)計出一種四到六頁覆蓋部分,選擇適合的口味圖像地方同時加入自己的當(dāng)?shù)匦侣?甚至一個受歡迎的由交易商寫的信。Dealers can also select regionalised back cover advertisements. 經(jīng)銷商也可以選擇regionalised后蓋廣告。The first customised issue was printed and distributed in July, so it is still too early to tell how successful this will be. 第一個問題是,定制印刷分布在7月,所以它還言之過早,這將如何成功。However, it is easy to predict that customers will prefer this customised magazine over a more generic one. 然而,這是很容易預(yù)測,客戶會喜歡這個雜志在一個一般的定制。In fact, Honda is considering offering a similar periodical at regular intervals over the next year.事實(shí)上,本田考慮為一個類似的期刊定期在未來的一年。

Publications are an excellent venue for increasing a company’s exposure. 出版物是一個很好的場地,為增加公司的暴露。Not only does it remove the possibility of competing brands advertising in the same space, it allows businesses to communicate a message in more than the limited space that traditional ads are allowed. 它不僅清除競爭品牌廣告的可能性在同一個空間,它讓企業(yè)交流信息有限的空間多,傳統(tǒng)意義上的廣告是允許的。It also allows businesses to present their它也讓企業(yè)展示他們的brand品牌not just as a product, but as a part of an overall lifestyle.不僅是作為一個產(chǎn)品,而是作為青浦區(qū)酒店VI設(shè)計一個整體的生活方式的一部分。