云陽酒店VI設(shè)計 第一云陽酒店品牌放置在英國嗎?
Posted on貼在 March 21, 20112011年3月21日||Category:類別: UK Brand Logos英國商標(biāo)

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Television viewers all over the UK and indeed the world have been watching as the new Ofcom rules take effect allowing product電視觀眾遍布英國和事實上世界看作為新規(guī)則生效Ofcom允許產(chǎn)品placement放置(with certain rules and conditions) in our nation. (有規(guī)則和條件)在我們的國家。Who will be the first誰將成為第一位brand品牌to pay to have their支付給他們的logo design標(biāo)志設(shè)計featured prominently on a UK programme? 在英國特色突出課程?In this case, winner of the race is European beverage brand Nescafe.云陽酒店VI設(shè)計在這種情況下,比賽的勝利者是歐洲的飲料品牌的雀巢。

The company has paid ￡100,000 for the product placement. 公司在發(fā)放工資后￡100000的產(chǎn)品布局。A Dolce Gusto coffee machine bearing the Nescafe brand will be placed conspicuously in the on-air kitchen area of the set of ITV’s popular The Morning. 一個Dolce熱情的咖啡機軸承的雀巢品牌將被放置在廚房面積明顯在成立的ITV的受歡迎的早晨。The deal is only for three months and shows exactly how lucrative product placement will be for television programmes that choose to use this alternative form of advertising.這筆交易僅僅是為三個月,顯示如何將有利可圖的產(chǎn)品定位的電視節(jié)目,選擇使用一種形式的廣告。

This means that viewers of The Morning will be among the first to see the layered P logo that Ofcom created especially for product placement on their television screens.云陽酒店VI設(shè)計這意味著一個早晨的觀眾在被擄的人中首先看到的分層P標(biāo)識,Ofcom創(chuàng)造特別是置入性行銷在電視屏幕上。

How will this affect coffee drinkers in the UK? 如何將這些影響咖啡的人在英國嗎?In the United States, product placement has proven to be very effective, as many people wish to emulate the lifestyles of their favourite television characters and stars. 在美國,置入性行銷已被證明是非常有效的,比如很多人想效仿他們最喜歡的電視人物生活方式和星星。In addition, because DVR allows many to skip commercials, this ensures that programmes can get the funding that they need to continue production. 此外,由于DVR允許許多跳過廣告,這保證能得到的資助計劃,他們?nèi)匀恍枰^續(xù)生產(chǎn)。However, there are few regulations regarding this alternate form of television marketing in the US, which means that viewers are virtually bombarded with marketing messages even as they watch their favourite programmes. 然而,很少有關(guān)于這個交替形式規(guī)定的電視市場在美國,這意味著觀眾實際上是營銷信息轟擊即使他們看他們最喜歡的節(jié)目。UK viewers of American shows have likely noticed the difference.英國的美國節(jié)目的觀眾有可能注意到差別。