英國(guó)酒店VI設(shè)計(jì)之營(yíng)銷手法那些值得我們學(xué)習(xí)呢!

英國(guó)的設(shè)計(jì)是非常前節(jié)的,我們特別要學(xué)習(xí)他們的營(yíng)銷手法,和平面設(shè)計(jì)的創(chuàng)意,在這里,他們的原創(chuàng)意是非常大的,我們要好好運(yùn)他們的色彩規(guī)劃.Given the shortcomings of the old logo, we expected that almost any new logo design would be an improvement. 給定的缺點(diǎn),我們預(yù)期的舊標(biāo)識(shí),幾乎任何一個(gè)新標(biāo)識(shí)語設(shè)計(jì)是一個(gè)進(jìn)步。However, this logo is not just an improvement, but a great new identity. 然而,這個(gè)標(biāo)志,不僅是一個(gè)進(jìn)步,但是一個(gè)偉大的新身份。The name is written in the rounded letters that we see so often in UK logo design, but the image is the real winner. 名字是字母寫在我們所見的圓形經(jīng)常在英國(guó)標(biāo)識(shí)語設(shè)計(jì),但是想象力是真正的贏家。Two diagonal lines are placed next to each other so that they appear to be a traditional railway track. 兩個(gè)斜線放置一個(gè)接一個(gè),他們似乎是一個(gè)傳統(tǒng)的鐵軌。The diagonal orientation gives them a sense of movement also makes them more visually interesting. 給了他們一個(gè)對(duì)角線方向移動(dòng)的感覺也會(huì)使得他們更加有視覺有趣。In addition, angled lines have been used in graphics representing railways several times over history, making this a kind of archetypical image for the industry.此外,直角線已應(yīng)用于圖形代表鐵路的數(shù)倍以上的歷史、制作一種原型的形象,整個(gè)產(chǎn)業(yè)的發(fā)展。

設(shè)計(jì)在背就里里.This UK logo design is generally seen in a red and grey colour palette, but it has been used in a variety of colours in marketing and other materials representing the National Railway Museum. 這個(gè)英國(guó)通常出現(xiàn)在標(biāo)志設(shè)計(jì)一個(gè)紅色和灰色顏色調(diào)色板,但是它已經(jīng)被用于各種顏色,營(yíng)銷和其他材料代表全國(guó)鐵路博物館。The simple, graphic nature of the image makes it easy to use alone, and overlaid on different images. 簡(jiǎn)單的,圖形圖像的性質(zhì)使其易于使用的孤單,覆蓋了不同的圖像。This is important because museums generally use their logo in a variety of sizes and contexts, and thus need a high degree of flexibility.這很重要,因?yàn)樗麄兊?a href="http://www.chalwg.com.cn">標(biāo)志在博物館一般使用多種尺寸和背景,因此需要一個(gè)高度的靈活性。

Companies and organisations all over the UK are changing their logo designs and brands to appeal more to their customer base. 公司和組織全英國(guó)正在改變它們的標(biāo)志設(shè)計(jì)和品牌,吸引更多的客戶基礎(chǔ)。With a recession overtaking the nation, many UK consumers are being more selective about how they spend their hard-earned pounds. 與經(jīng)濟(jì)衰退前的國(guó)家,許多英國(guó)消費(fèi)者對(duì)他們是更有選擇性花他們辛苦賺來的英鎊。Having a great logo design and brand designed by a professional UK logo designer is essential to maintaining your business in these hard times.擁有一個(gè)偉大的標(biāo)志設(shè)計(jì)、品牌設(shè)計(jì)專業(yè)的英國(guó)設(shè)計(jì)師必須保持標(biāo)志貴公司在這些困難時(shí)期。創(chuàng)意原自是這里的.