酒店市場(chǎng)營(yíng)銷(xiāo)受到社會(huì)文化、人口、自然環(huán)境的影響因素其二：
1.社會(huì)文化
    社會(huì)文化環(huán)境因素是指一個(gè)國(guó)家或地區(qū)的民族特征、文化傳統(tǒng)、價(jià)值觀、宗教信仰、教育水平、社會(huì)結(jié)構(gòu)、風(fēng)俗習(xí)慣等情況。它影響和支配人們的生活方式、主導(dǎo)需求、消費(fèi)結(jié)構(gòu)和方式等等。因此，酒店?duì)I銷(xiāo)活動(dòng)在應(yīng)對(duì)不同國(guó)家或地區(qū)的消費(fèi)群體時(shí)，必須了解當(dāng)?shù)氐奈幕尘啊?br /> 2.人口
影響酒店市場(chǎng)營(yíng)銷(xiāo)的人口環(huán)境是多方面的，通常包括人口數(shù)量、人口構(gòu)成、增長(zhǎng)速度、教育程度、地區(qū)及地區(qū)流動(dòng)程度等因素。
    在收入接近的條件下，人口的多少?zèng)Q定著市場(chǎng)的容量。隨著經(jīng)濟(jì)的發(fā)展、大眾旅游意識(shí)的增強(qiáng)，出行的人數(shù)必然會(huì)增加，人住飯店的次數(shù)也會(huì)增加。人口規(guī)模的增長(zhǎng)會(huì)形成強(qiáng)大的市場(chǎng)潛力，這是酒店市場(chǎng)營(yíng)銷(xiāo)活動(dòng)中應(yīng)予以重視的因素。
    年齡結(jié)構(gòu)的不同階段往往表現(xiàn)出不同的消費(fèi)趨向和消費(fèi)能力。青年人容易接受新鮮事物，富有好奇性、冒險(xiǎn)性，喜歡外出，盡管他們購(gòu)買(mǎi)力不強(qiáng)，但人數(shù)多，頻率高，是一些廉價(jià)或者經(jīng)濟(jì)型酒店的主要客源；新婚夫妻旅游較多，蜜月旅游過(guò)程中用于酒店服務(wù)和購(gòu)物消費(fèi)的支出較多；子女幼小的家庭消費(fèi)支出和可支配時(shí)間受到較大限制，對(duì)酒店?duì)I銷(xiāo)策略的調(diào)整有較大影響，不少酒店為了促銷(xiāo)增設(shè)有嬰兒、幼兒活動(dòng)室以吸引其父母消費(fèi)；中年人可支配的時(shí)間和收入空間較大，并在工作中承擔(dān)著較高的職務(wù)，商務(wù)往來(lái)和家庭消費(fèi)能力較強(qiáng)，可能成為商務(wù)型酒店的重要客源。老年人收入相對(duì)穩(wěn)定，外出和旅游的欲望減退，用于購(gòu)物和服務(wù)消費(fèi)的數(shù)量相對(duì)較少。
    人口在地區(qū)及地區(qū)間流動(dòng)程度往往決定著該地區(qū)的客源市場(chǎng)的容量。因而一些大城市的機(jī)場(chǎng)、碼頭、火車(chē)站等人口流動(dòng)量大的區(qū)域，都可能成為酒店的集中地帶。
3.自然環(huán)境
    自然環(huán)境包括自然資源環(huán)境和物質(zhì)環(huán)境。  
    自然資源環(huán)境不僅較大程度影響著酒店的形象，對(duì)依賴(lài)于旅游景點(diǎn)、景區(qū)的度假型酒店來(lái)說(shuō)，自然資源是影響酒店?duì)I銷(xiāo)活動(dòng)的決定性因素。優(yōu)質(zhì)的旅游資源可以吸引更多的客源，增加游客的逗留時(shí)間，客觀上給酒店業(yè)帶來(lái)了更多的客源。
    物質(zhì)資源環(huán)境是酒店經(jīng)營(yíng)和運(yùn)作必需的物資保障，同時(shí)也是酒店經(jīng)營(yíng)的成本的重要組成部分，如水、電、煤等。一旦日常必需的某種物資發(fā)生短缺，會(huì)給酒店的經(jīng)營(yíng)帶來(lái)較大影響，對(duì)于一些資源匱乏的地區(qū)，酒店在購(gòu)買(mǎi)這些物資時(shí)，需要增加相應(yīng)的費(fèi)用，從而提高酒店經(jīng)營(yíng)成本、影響酒店競(jìng)爭(zhēng)力。
  Hotel marketing by the second of the socio-cultural, population, natural environment and influencing factors:
(1) social and cultural
    Social and cultural environment factors refer to a country or region of the national identity, cultural traditions, values, religion, educational level, social structure, customs and other circumstances. Influence and dominate the way people live, a leading demand, consumption structure and way. Therefore, the hotel marketing activities in response to consumer groups in different countries or regions must be aware of local cultural contexts.
2 Population
The population of hotel marketing environment is multifaceted, often including population, demographic composition, growth rate, level of education, district and regional liquidity and other factors.
    Income close to the conditions of the population determines the capacity of the market. With economic development, mass tourism awareness enhancement, will definitely increase the number of travel, live hotel will also increase the number. The size of the population growth will create a strong market potential, which is a hotel marketing activities should be important factors.
    Different stages of the age structure is often manifested in different consumer trends and spending power. Young people are receptive to new things, full of curiosity, adventure, like going out, despite their purchasing power is not strong, but the number of high frequency, is the major source for some cheap or budget hotels; more newlyweds tourism, honeymoon travel expenditures for hotel services and shopping and spending more; with young children in household consumption spending and disposable time are subject to greater restrictions, have a greater impact on the adjustment of the hotel marketing strategy, many hotels for promotional purposes, additional infants, young children activity room in order to attract the consumer of their parents; middle-aged disposable time and income space, and bear the higher duties at work, business dealings and family spending power may become an important source of business hotels . Old-age income is relatively stable, decreased desire to go out and travel, the relatively small number of shopping and consumption.
    Population in the regional and interregional liquidity often determines the capacity of the region's tourist market. Thus some of the big city airports, docks, railway stations and other large amount of population flow area, are likely to become a centralized area of ​​the hotel.
(3) of the natural environment
    Natural environment, including natural resources, environment and physical environment.
    The environment is not only a greater degree of natural resources affects the image of the hotel depends on tourist attractions, the scenic resort hotel, the natural resources is the decisive factor in hotel marketing activities. Quality tourism resources to attract more tourists, increase the length of stay of tourists brought more tourists to the hotel industry.
    Material resources and the environment is a hotel management and operation of the necessary material support, an important part of the hotel operating costs, such as water, electricity, coal, and so on. Once the daily necessities of certain materials shortages, will give the hotel business is significantly affected, some resource-poor areas, the hotel in the purchase of these materials, the need to increase the corresponding costs, thereby improving hotel operating costs, affecting the hotel competition force.