想要在設(shè)計(jì)logo中取勝定位，那么要取決于什么樣的營(yíng)銷戰(zhàn)略？
從北京北定為第29屆奧運(yùn)會(huì)舉辦地那一天起，世界各地的大廠商就把中國(guó)定為了他們2008年的廣告主場(chǎng)。肯德基的“勝利中國(guó)之W行動(dòng)”在全國(guó)范圍內(nèi)及時(shí)鋪開。W是英文“Win（贏）”的第一個(gè)字母，正好與兩個(gè)雞翅擺在一起的造型一樣，在“為中國(guó)加油”的號(hào)召力下，肯德基成功借奧運(yùn)推廣了新品雞翅“勝利之翼”。
    市場(chǎng)營(yíng)銷活動(dòng)展開后，“勝利中國(guó)之W行動(dòng)”會(huì)聚了34個(gè)城市的愛國(guó)志愿者，所有志愿者肩并肩組成人墻，擺出最有自己城市特色的勝利W。最終，34地最炫的W造型閃亮登場(chǎng)后，既有閃閃的紅星、奔騰的巨龍，也有即將啟程的船錨、展翅欲飛的大鵬。其后，針對(duì)這些W造型，又推出了投票海選的機(jī)制。
    同時(shí)，酒店logo設(shè)計(jì)為這次活動(dòng)推出了專門的官方網(wǎng)站，在活動(dòng)機(jī)制、網(wǎng)站設(shè)計(jì)、功能以及數(shù)字營(yíng)銷方面做得相當(dāng)?shù)轿弧?br />     在新浪網(wǎng)“勝利中國(guó)”論壇，數(shù)以萬計(jì)的網(wǎng)友開動(dòng)腦筋挖掘W的勝利含義，設(shè)計(jì)W形勝利手勢(shì)，尋找城市中、生活中、體育賽事中的W瞬間，為自己城市的W造型獻(xiàn)計(jì)獻(xiàn)策。
    執(zhí)行：服務(wù)標(biāo)準(zhǔn)化
    由于服務(wù)具有無形。不均勻和不可分割等特性，服務(wù)企業(yè)都竭力想讓服務(wù)變得有形，并且像物質(zhì)產(chǎn)品一樣做到標(biāo)準(zhǔn)化。肯德基在全球范圍內(nèi)推廣的“CHAMPS"冠軍計(jì)劃就是我了給顧客帶來一個(gè)標(biāo)準(zhǔn)、穩(wěn)定和可靠的服務(wù)。
    營(yíng)銷：以定位準(zhǔn)確取勝
    首先，肯德基以家庭成員為目標(biāo)顧客，營(yíng)銷的重點(diǎn)是容易接受外來文化、新鮮事物的青少年。所以，在兒童身上肯德基花費(fèi)了大量精力，如在店內(nèi)開辟兒童就餐區(qū)，布置迎合兒童喜好的裝飾品，節(jié)假日備有玩具禮品等。肯德基一直想要營(yíng)造的是一種全家一起用餐的歡樂氣氛，強(qiáng)調(diào)的是提升顧客價(jià)值。
    其次，在產(chǎn)品方面，肯德基定位于“世界著名烹雞專家”、“烹雞美味，盡在肯德基”，這也是肯德基與麥當(dāng)勞定位上的最大差別。60年烹雞經(jīng)驗(yàn)烹制而出的炸雞系列產(chǎn)品，如原味雞、香辣雞翅、勁脆雞腿漢堡等，以其獨(dú)特的鮮香口味廣為顧客稱道。
   

Want to win the position, then depending on what kind of marketing strategy in the logo design?
Scheduled for the 29th Olympic Games held since the day from Beijing North, large manufacturers around the world put China set for their 2008 advertising arena. W action in Kentucky's "victory" in the timely roll out nationwide. W is the English

Win (win), "the first letter, just put together the shape of two wings, in the appeal of" Come on, China ", KFC successful promotion of the Olympic Games, the new chicken wings" Wings of Victory ".
    After the commencement of the marketing campaign, the Victory W Action "brings together 34 cities in the patriotic volunteers, all volunteers side by side to form a human wall to put the most urban characteristics victory in the W Ultimately, the most unusual W shape in 34 to flash

Bright debut, both Sparkling Red Star, Pentium dragon, also about to set off the anchors, artful Mirs. Subsequently, for these W shape, but also launched the voting mechanism audition.
    At the same time, the hotel logo design for the event launched a dedicated official website, the event mechanism, website design, functionality and digital marketing has done quite a place.
    Sina "victory" forum, tens of thousands of users use their brains to tap W victory meaning, to design the W-shaped victory sign, looking for city life, in sports events in an instant, for their own cities, the W shape to offer offer

Policy.
    Implementation: the standardization of services
    Because services are intangible. Characteristics of the non-uniform and indivisible, and service companies are struggling to want the service to become visible, and the same as material products to achieve standardization. Kentucky on a global scale to promote the "CHAMPS" champion

I bring a standard, stable and reliable service to customers.
    Marketing: positioning accuracy to win
    First of all, the Kentucky family members to target customers, the focus of marketing is easy to accept the foreign culture, the fresh young things. Therefore, in children in Kentucky has spent a lot of energy, such as in the shop to open up the children's dining area,

Arrangement to meet the children's favorite decorations, holidays, equipped with toys and other gifts. Kentucky always wanted to create a family meal with a festive atmosphere, the emphasis is to enhance customer value.
    Secondly, the product side, Kentucky located in the world-famous cooking chicken expert "," delicious cooked chicken, in Kentucky, which is also on the positioning of KFC and McDonald's the biggest difference between. 60 years of the experience of cooking chicken fried chicken cook out of the Department of

Line products, such as the flavor of chicken, spicy chicken wings, fresh crispy chicken burgers, with its unique delicious taste widely praised for the customer.