酒店應該選擇怎么樣的營銷性質？來考慮目標市場戰略因素.
    由于每種目標市場戰略都各有利弊，酒店在選擇目標市場戰略時，應根據企業實力、市場同質性、產品同質性等具體情況而定。
   （1）酒店實力因素
     酒店實力是指酒店的生產能力、技術能力、銷售能力、服務能力及經營管理水平等。如果酒店實力強，就可選擇無差異酒店市場營銷戰略或差異市場戰略；如果酒店實力弱，規模較小，宜采取集中市場戰略，以便更好地服務于目標市場，提高市場占有率。
   （2）市場同質性因素
     即顧客對酒店業產品或服務需求的類似程度。市場類似程度較高時，應采用無差異市場戰略。如有些有錢人士和身份地位較高的人，喜歡追求高檔酒店的舒適享受，因此五星級酒店等高檔酒店就可以采取此戰略。反之，市場類似程度較低時，宜采用差異市場營銷戰略和集中市場營銷戰略。
   （3）產品同質性因素
    即酒店提供的產品與同行業其他競爭者所經營的產品或服務的類似程度。如一般酒店所提供的產品都是為滿足人們住宿、餐飲方面的需求，沒有太大區別，應采取無差異市場戰略，以價格競爭為主。如果產品或服務類似程度低、差別大，宜采用差異市場戰略和集中市場戰略。如餐飲部經營的產品，風味各異，差別很大，就應采用這兩種戰略。
   （4）產品生命周期因素
    酒店產品生命周期一般分為介紹期、成長期、成熟期和衰退期四個階段。各期有可分為前期和后期。處于介紹期或成長期的產品或服務，經營單位對顧客需求了解較少，且競爭者稀少，為探測市場需求和潛在需求，以便改進和開拓新產品，應采用無差異市場戰略。在介紹初期，如果企業實力弱，以集中市場戰略為佳。在成長后期、成熟期和衰退前期，由于競爭激烈，顧客需求基本得到滿足，并開始有了更高的不同的需求。只有通過大量需求調查，了解不同的市場需求，以不同產品滿足不同的顧客，即采用差異市場戰略。處于衰退后期，產品老化，需求銳減。此時應縮小市場，集中滿足幾個市場需求，以延長產品生命周期。
   （5）競爭者數目
    當本酒店獨霸市場或者競爭對手很少時，可采用無差異市場戰略，當競爭對手很多時，為了增強酒店的競爭力，吸引更多的顧客，可采用差異市場戰略或集中市場戰略。
   （6）競爭對手的市場營銷戰略
    一般而言，如果競爭對手實力強，并采用無差異市場戰略時，酒店應及時找到未被競爭對手占領或被對于忽視的市場，此時宜采用差異市場戰略，以滿足未被滿足細分市場的需求；如果競爭對手采用差異市場戰略，當本酒店實力強時，應進行更有效的市場細分，實行差異或集中市場戰略，去占領市場；當其實力弱時，宜采用無差異市場戰略。
    酒店業的市場競爭是十分復雜的，應經常分析競爭對手的實力，對比多方面的條件，慎重考慮，揚長避短，掌握最有利的時機，選擇最恰當的目標市場戰略。

 The hotel should choose how marketing properties? To consider the strategic factors of the target market.
    Strategic advantages and disadvantages of each target market, the hotel in the choice of target market strategy should be based on the specific circumstances of the enterprise strength, market homogeneity, product homogeneity may be.
   (1) Hotels strength factor
     Hotels strength refers to the hotel's production capacity, technical capabilities, sales capabilities, capabilities and management level. If the hotel is strong, you can select no difference in market strategy or differentiated market strategy; if the hotel is weak in strength, the smaller should be taken to focus on market strategy, in order to better serve the target market, increase market share.
   (2) market homogeneity factor
     Customer products or services of the hotel industry needs a similar degree. Market is similar to a higher degree should be no difference in market strategy. Such as some of the rich and higher status people, like the pursuit of comfortable luxury hotel to enjoy five-star hotels, upscale hotel can take this strategy. On the contrary, the market similar to the low level, the differences in marketing strategy and focused marketing strategy.
   (3) product homogeneity
    The hotel offers the product with similar products or services operated by other competitors in the same industry. Products such as general hotel to meet the people of accommodation, catering needs, there is not much difference, should be taken no difference in market strategy, mainly price competition. If the product or service similar to the low level of difference, should adopt a differentiated market strategy and focused market strategy. Products such as food and beverage department management, different flavor, very different, these two strategies should be used.
   (4) product life cycle factors
    Hotel product life cycle is generally divided into four stages of the introduction of growth, maturity and recession. Phases can be divided into early and late. Introduction of or growth in the products or services, and business units to less understanding of customer needs, and competitors are scarce, no difference in market strategy for the detection of market demand and potential demand in order to improve and develop new products should be used. Early in the introduction, if the enterprise is weak in strength, better to focus on market strategy. Late in the growth, maturity and decline early due to intense competition, customer demand has basically been met, and began to have higher demand. Only by the large demand for the investigation to understand the different markets demand different products to meet different customer, and that is the difference in market strategy. In the recession of the late, aging, demand dropped. Should be reduced to the market, focused on meeting several market demand to extend the product life cycle.
   (5) the number of competitors
    When the hotel to dominate the market or competitors rarely can be no difference in market strategy, competitors in many cases, in order to enhance the competitiveness of the hotel, attract more customers can be the difference in market strategy or focus on market strategy.
   (6) competitors marketing strategy
    In general, if the competitor strength, and no difference in market strategy, the hotel should be found in time are not competitors occupied or ignore the market, this time should be differentiated market strategy to meet the unmet market segments needs; If a competitor is the difference in market strategy, when the strength of the Hotel, for more effective market segmentation, the implementation differences or focus on market strategy, to dominate the market; when in fact weak, should be no difference in market strategy.
    Market competition in the hotel industry is very complex, and should always analyze the strength of competitors, compared to the wide range of conditions, and careful consideration, weaknesses, grasp the most favorable time to choose the most appropriate target market strategy.