經(jīng)營酒店產(chǎn)品定價的原則、目標(biāo)基礎(chǔ)、注意過程和問題
酒店產(chǎn)品定價原則
   （1）酒店產(chǎn)品的價格必須依據(jù)酒店產(chǎn)品的真實(shí)價值來制定。
   （2）酒店產(chǎn)品的定價必須適應(yīng)市場求關(guān)系的變化。當(dāng)酒店產(chǎn)品的市場供求關(guān)系變化時，酒店產(chǎn)品的價格就要圍繞其價值做相應(yīng)的調(diào)整。
   （3）酒店產(chǎn)品的價格應(yīng)保持相對的穩(wěn)定。因?yàn)榫频陜r格在一定程度上代表了酒店在市場中的形象設(shè)計，價格變化頻繁會給消費(fèi)者帶來酒店經(jīng)營不穩(wěn)定的印象，使消費(fèi)者喪失對酒店的信心。一般在變動之前應(yīng)提前較長一段時間給出變動幅度不應(yīng)太大，一般不超過15%。
   （4）酒店產(chǎn)品的價格也應(yīng)有一定的靈活性。雖然酒店產(chǎn)品的價格保持穩(wěn)定，但也不是永遠(yuǎn)不變，一點(diǎn)不變的。第一，旅游市場本身就有很強(qiáng)的季節(jié)性波動，酒店產(chǎn)品的價格應(yīng)該有淡季和旺季的區(qū)分；第二，對于散客和團(tuán)隊(duì)客人也應(yīng)該采取不同的價格。
   （5）酒店產(chǎn)品的價格要接受國家政策的調(diào)整。旅游產(chǎn)品的價格首先要符合國家旅游行政主管部門和行業(yè)協(xié)會的縣官規(guī)定。在特殊時期比如黃金周等重大節(jié)慶期間，相關(guān)部門還會對酒店產(chǎn)品實(shí)施限價管理，酒店在調(diào)整價格時要充分考慮到。
酒店產(chǎn)品定價的基本程序
   （1）明確酒店的定價目標(biāo)
    定價目標(biāo)是指酒店所制定的價格在長期計劃之中所起到的作用，是一家酒店經(jīng)營目標(biāo)的基礎(chǔ)，是酒店知道價格策略和選擇定價方法的依據(jù)，在經(jīng)營過程中，酒店的定價目標(biāo)也會直接影響各個職能部門的經(jīng)營決策，因此首先要確定酒店產(chǎn)品價格目標(biāo)是獲取利潤，還是擴(kuò)大市場占有等等，為后面定價方法和價格策略的選擇提供依據(jù)，也為各個部門的經(jīng)營提供統(tǒng)一的指導(dǎo)。
   （2）深入市場進(jìn)行調(diào)研。
    首先要在市場細(xì)分的前提下，找到酒店的目標(biāo)市場，并深入了解目標(biāo)市場的購買能力與購買習(xí)慣，準(zhǔn)確判斷市場需求。
   （3）分析酒店產(chǎn)品的成本構(gòu)成。
     酒店產(chǎn)品的成本一般包括建筑物、設(shè)施設(shè)備、勞務(wù)人員薪金等。客房作為酒店最重要的產(chǎn)品，其成本包括以下費(fèi)用：酒店的修理費(fèi)用，客房服務(wù)人員的勞務(wù)費(fèi)用，客房的折舊費(fèi)用，各種設(shè)備的折舊費(fèi)用，各種低值易耗品的費(fèi)用，酒店?duì)I業(yè)的業(yè)務(wù)費(fèi)用，酒店經(jīng)營管理費(fèi)用和各項(xiàng)經(jīng)營保險費(fèi)用等。
   （4）分析影響酒店產(chǎn)品價格的因素。
   （5）選擇定價策略。
   （6）選擇定價方法。
   （7）確定酒店產(chǎn)品的價格
酒店在經(jīng)營過程中需要考慮定價問題的幾種情況
   （1）酒店在心產(chǎn)品開發(fā)時，或者酒店產(chǎn)品找到新的銷售渠道或銷售市場時。
   （2）酒店的市場供求情況發(fā)生變化的時候。
   （3）酒店面臨激烈的競爭時，應(yīng)考慮將價格適時的作調(diào)整。
Operating a hotel product pricing principles, objectives, based on attention to the processes and issues
Hotel product pricing principles
   (1) hotel product prices must be based on the true value of the hotel product to develop.
   (2) the pricing of hotel products must adapt to changes in market demand relationship. When the market supply and demand changes for hotel products, hotel products, prices will focus on its value to be adjusted accordingly.
   (3) hotel product prices should remain relatively stable. Because the hotel prices to some extent, on behalf of the image of the hotel in the market, prices change frequently give consumers the impression of instability of hotel operators to enable consumers to lose confidence in the hotel. General a longer period of time in advance before changing given the volatility should not be too large, generally less than 15%.
   (4) the price of the hotel product should also be some flexibility. Although the hotel product prices remain stable, but it is not always the same, the point remains unchanged. First, the price of the tourism market itself has a strong seasonal fluctuations, the hotel product should have the distinction of the off-season and peak season; for individual and team guests should take a different price.
   (5) the price of the hotel product to accept the adjustment of national policies. The price of tourism products must first meet the magistrate provisions of the National Tourism administrative departments and industry associations. In the special period, such as major festivals such as Golden Week period, relevant departments will be implemented on the hotel product limit management, hotel taking fully into account when adjusting prices.
The basic procedures of the hotel product pricing
   (1) clear the hotel's pricing objectives
    Pricing goal is the role played by the hotel set the price in the long-term plans, the foundation of a hotel business objectives, the hotel know the basis of the pricing strategy and selection of pricing methods in the course of business, the hotel's pricing objectives will directly affect the business decisions of the various functional departments, so we must first determine the hotel price target profit, or expand market share, etc., provide the basis for the choice behind the pricing methods and pricing strategies, but also for the operation of various departments to provide a unified guidance.
   (2) in-depth market research.
    We must first find the hotel's target market under the premise of market segmentation, and in-depth understanding of the target market's purchasing power and buying habits to accurately determine the market demand.
   (3) analysis of the hotel product cost structure.
     The hotel cost of the product in general, including buildings, facilities and equipment, labor and salaries. Rooms as the hotel is the most important product, the costs include the cost of repairs of the following expenses: hotel room service labor costs, depreciation costs of the room, a variety of equipment depreciation costs, the cost of all consumables, hotel business operating expenses, hotel operation and management costs, and all to carry on insurance costs.
   (4) analysis of factors affecting hotel prices.
   (5) pricing strategy.
   (6) to select the pricing method.
   (7) to determine the price of the hotel product
Hotels in the business process need to consider the pricing of several
   (1) Hotel in mind product development, or hotel product to find new sales channels or sales market.
   (2) hotel market supply and demand conditions change.
   (3) The hotel is facing stiff competition should be considered when will the price be adjusted timely.