作為酒店中間商在生產(chǎn)者與消費(fèi)者兩者之間的商品交易或服務(wù)業(yè)務(wù)！
1.酒店中間商的概念
    酒店中間商是指生產(chǎn)者與消費(fèi)者兩者之間，參與酒店商品交易或服務(wù)業(yè)務(wù)，且具有法人資格的經(jīng)濟(jì)組織和個(gè)人，是酒店商品交易或服務(wù)發(fā)展的必然產(chǎn)物。按是否擁有商品所有權(quán)可分為經(jīng)銷商和代理商。
2.酒店中間商的職能
   （1）銷售：酒店中間商必須首先與現(xiàn)實(shí)的和潛在的顧客接洽，以取得他們的預(yù)訂委托要求。
   （2）促銷：酒店中間商有責(zé)任為其代理的酒店產(chǎn)品與服務(wù)進(jìn)行促銷。酒店應(yīng)積極向旅行社提供相關(guān)資料，如宣傳手冊等；同時(shí)，旅行社在推銷旅游線路時(shí)，會將酒店產(chǎn)品服務(wù)納入其中。
   （3）融資：在北京品牌設(shè)計(jì)酒店的一些旅行社為鼓勵(lì)旅游者參加，采取旅游后付費(fèi)或部分費(fèi)用的方式，向酒店預(yù)訂的費(fèi)用則由旅行社承擔(dān)。
   （4）購買：中間商獲得顧客的預(yù)訂要求后，向酒店訂房。有時(shí)旅游旺季，酒店接待能力緊張，或有的酒店一直保持很高的入住率，酒店中間商為了解確保在“緊俏”時(shí)也能滿足顧客訂房的要求，保證自己的信譽(yù)，會向酒店事先批量預(yù)訂房間，然后再組織客源，但這樣對酒店中間商來說會有一定風(fēng)險(xiǎn)，如果一部分客房賣不出去，這筆損失由酒店中間商自己承擔(dān)。
   （5）承擔(dān)風(fēng)險(xiǎn)：酒店中間商對代理銷售過程中可能出現(xiàn)的損失有共同協(xié)商承擔(dān)風(fēng)險(xiǎn)的責(zé)任。例如旅行團(tuán)取消，旅行社應(yīng)酒店做出部分補(bǔ)償；又如因航班延誤使旅游者滯留在酒店所增加的費(fèi)用，應(yīng)由旅行社出面與航空公司協(xié)商補(bǔ)償。
   （6）組合產(chǎn)品：這里的產(chǎn)品是整合概念，即能滿足旅游者一次旅游活動食、住、行、游、娛、購等多方面需求的產(chǎn)品與服務(wù)的總和。酒店中間商分別向酒店、航空公司、出租汽車公司、旅游景點(diǎn)等批量購買單項(xiàng)旅游產(chǎn)品，組合在一起以包價(jià)的形式出售給旅游者（有時(shí)出售給旅游代理商）。
   （7）提供信息服務(wù)：酒店中間商作為酒店與最終旅游者之間的紐帶，應(yīng)負(fù)責(zé)向顧客提供各項(xiàng)的信息，同時(shí)向酒店通報(bào)旅游者需求及旅游者對酒店的反應(yīng)等信息，以加強(qiáng)兩者的溝通與理解，并促進(jìn)酒店提高服務(wù)質(zhì)量，更好地滿足旅游者需求。

As a hotel middlemen between the producers and consumers of the commodity trading or service business.
The concept of hotel brokers
    Hotel middlemen between producers and consumers to participate in the hotel commodity trading or service business, and economic organizations and individuals with legal personality, is the hotel the inevitable product of commodity transactions or services developments. Dealers and agents can be classified according to whether it has the ownership of the goods.
2 functions of the hotel brokers
   (1) Sales: Hotel brokers must first contact with the reality and potential customers to get their booking commissioned requirements.
   (2) Promotion: Hotel brokers have marketing responsibility for hotel products and services of the agent. The hotel should actively provide relevant information to travel agents such as brochures, etc.; the same time, travel agents in the marketing of tourist routes, the hotel products and services included.
   (3) financing: the way to encourage tourists to participate in some travel agencies abroad to take tourism to post-paid or part of the cost, the cost of hotel reservations borne by the travel agency.
   (4) purchase: brokers to obtain the customer's reservation request to the hotel booking. Sometimes the tourist season, hotel reception capacity tension, or some of the hotel has maintained a high occupancy rate of hotel brokers for understanding to ensure a "tight" to meet the requirements of the customer reservations, and to ensure their credibility, will advance to the hotel bulk book a room, and then organized the source, but this hotel brokers, there will be some risk, if part of the room can not be sold, this loss is borne by the hotel brokers.
   (5) risk: The hotel brokers mutual agreement to assume the responsibility of the risk of losses that may occur in the agent sales process. Such as canceled package tours, travel agencies should the hotel to make part of the compensation; Another example is the tourists stranded in the hotel, the increase in costs due to flight delays, compensation should be travel agents to come forward in consultation with the airlines.
   (6) combination product: the product here is the integration of concepts that can meet the tourists and a tourism food, housing, transportation, travel, entertainment, shopping and other aspects demand the sum of the products and services. Hotel brokers to hotels, airlines, car rental companies, tourist attractions quantities for individual tourism products together in the form of packages sold to tourists (and sometimes sold to travel agents).
   (7) provide information services: hotel brokers as a link between the hotel and ultimately tourists, shall be responsible to provide the information to the customer at the same time informed of the response of tourist demand and tourists to the hotel to the hotel in order to strengthen both communication and understanding, and to promote the hotel to improve service quality to better meet the needs of tourists.