酒店產(chǎn)品銷售促進(jìn)的作用有哪幾種？
    酒店銷售促進(jìn)是指酒店在某一特定的時(shí)間與空間范圍內(nèi)，為配合廣告宣傳和人員推銷，開展的一些刺激中間商和消費(fèi)者盡量購(gòu)買或者大量購(gòu)買酒店產(chǎn)品的活動(dòng)。銷售促進(jìn)的目的在于短期內(nèi)迅速刺激和擴(kuò)大需求、取得立竿見影的效果，方式靈活多樣，具有強(qiáng)烈的刺激性。
1.酒店銷售促進(jìn)的作用
   （1）酒店可以利用銷售促進(jìn)手段來吸引客人
    使用銷售促進(jìn)，意味著為客人提供額外利益。這不僅能夠吸引新客人，也能吸引競(jìng)爭(zhēng)對(duì)手的客人；同時(shí)，對(duì)于穩(wěn)定酒店現(xiàn)有的客人，爭(zhēng)取回頭客均有促進(jìn)作用。
   （2）銷售促進(jìn)能夠縮短酒店新產(chǎn)品入市的進(jìn)程。
    銷售促進(jìn)是酒店推廣新產(chǎn)品最有效的方法。酒店推出的新產(chǎn)品，在投入市場(chǎng)的初期，多數(shù)消費(fèi)者對(duì)它沒有足夠的認(rèn)識(shí)了解，也沒有足夠的星期。借助銷售促進(jìn)，酒店對(duì)消費(fèi)者或經(jīng)銷商提供激勵(lì)刺激，能夠很快調(diào)動(dòng)人們的購(gòu)買熱情，培養(yǎng)消費(fèi)者的興趣和使用愛好，使消費(fèi)者盡快地了解產(chǎn)品并接受產(chǎn)品。
   （3）銷售促進(jìn)可以提升酒店淡季銷售額
    為了避免淡季時(shí)出現(xiàn)接待能力閑置造成的浪費(fèi)和低效益，酒店針對(duì)本地居民和對(duì)價(jià)格敏感的消費(fèi)群采取銷售促進(jìn)，如價(jià)格優(yōu)惠、特別贈(zèng)送等活動(dòng)，可提高酒店銷售額和設(shè)施的利用率，做到淡季不淡。
   （4）酒店銷售促進(jìn)可以有效地抵御和擊敗競(jìng)爭(zhēng)者的銷售促進(jìn)活動(dòng)
    當(dāng)競(jìng)爭(zhēng)對(duì)手開展銷售促進(jìn)活動(dòng)時(shí)，酒店若不及時(shí)采取有效的措施，會(huì)造成客人流失，市場(chǎng)份額下降。銷售促進(jìn)是酒店對(duì)抗和反擊競(jìng)爭(zhēng)對(duì)手的有效武器。如采用免費(fèi)贈(zèng)品、折扣優(yōu)惠等方式來增強(qiáng)酒店vi設(shè)計(jì)產(chǎn)品對(duì)消費(fèi)者的吸引力，以穩(wěn)定和擴(kuò)大自己的消費(fèi)購(gòu)買群，達(dá)到阻擊競(jìng)爭(zhēng)者的目的。

The role of hotel sales promotion are there?
    Hotel sales promotion refers to the hotel within a particular time and space, with advertising and personnel selling, undertaken to stimulate the middlemen and consumers try to purchase or bulk purchase of the activities of the hotel product. The purpose of sales promotion is to quickly stimulate and expand demand in the short term, immediate effect, flexible and diverse, with a strong irritant.
The role of hotel sales promotion
   (1) the hotel can take advantage of sales promotion measures to attract guests
    Sales promotion, meaning that offers additional benefits. This is not only able to attract new guests, but also attract competitors guests; the same time, strive for repeat customers have a role in promoting stability hotel guests.
   (2) sales promotion can shorten the process of new products into the market of hotel.
    Sales promotion is to hotel the most effective way to promote the new product. Hotel launched new products in the early stages of the market, most consumers it does not have enough awareness to understand, but also do not have enough weeks. With sales promotion, the hotel is to provide incentives to stimulate consumer or dealer can quickly mobilize the enthusiasm of the people to purchase, develop consumer interest and use of the hobby, so that consumers understand and accept the product as soon as possible.
   (3) sales promotion can enhance the hotel off-season sales
    In order to avoid the off-season reception idle capacity caused by waste and inefficiency, and hotel sales promotion for local residents and the price-sensitive consumers to take, such as price promotions, special gift and other activities, can improve the utilization of hotel sales and facilities, do not short off.
   (4) of the hotel sales promotion can be effective against and beat the competitor's sales promotion activities
    Competitors to carry out sales promotion activities, the hotel if not promptly take effective measures, will result in the loss of customers, market share decline. The sales promotion is effective weapon of the hotel confrontation and counter competitors. Such as free gifts, discounts and other ways to enhance the consumer appeal of the hotel product, check the purpose of the competitors in order to stabilize and expand their consumer buying group, to achieve.